Writing
2026-04-22·AI Search OptimizationWhat Semrush's AI overview data shows—and what it can't tell you
Semrush now tracks AI Overviews (the summaries Google generates above organic results) and increasingly, practitioners are using it as a way to measure something broader: how visible a brand or project is to AI systems. I use it regularly as part of the audit process, and it...
2026-04-21·AI Search OptimizationWhy does AI treat Reddit like gospel?
If you've spent any time watching where ChatGPT, Perplexity, Claude, or Gemini pull their answers from, you've probably noticed something odd: Reddit threads keep appearing as sources. Not polished industry reports. Not brand websites with careful messaging. Reddit: the place...
2026-04-19·AI Search OptimizationAre websites dead in 2026? (Or just misunderstood?)
There's a version of this conversation happening everywhere right now. Traffic is down. AI answers are replacing search results. Social platforms dominate discovery. And somewhere in a startup Slack, someone is asking whether they even need a website anymore. The claim that...
2026-04-17·AI Search OptimizationFrom SEO to GEO: What actually changes in the age of AI search?
Search hasn't collapsed, but the architecture underneath it has shifted in ways that most marketing strategies haven't caught up with yet. For the past two decades, visibility meant one thing: rank on Google, earn the click, own the session. That model still works, but it now...