Piccolo

From baby food brand to lifestyle hub, Piccolo has grown rapidly over the past few years. It all started as a vision at founder Cat’s kitchen table: wholesome and sustainable food for babies and children. Following the success of its healthy baby food pouches, the company expanded into snacks, cooking sauces, and formula milk. Alongside this, Family Club was born, a digital hub brimming with know-how, anecdotes and recipes to guide parents in the first few years.

Lauren worked with Piccolo to lay the groundwork for Family Club, writing 60+ pregnancy, parent, and baby-related articles. These features were initially sent out to Piccolo’s exclusive mailing list; subscribers would receive monthly content tailored to their stage in pregnancy or parenthood. Topics included pregnancy nutrition, breastfeeding, weaning, baby sleep, first-year milestones, walking and talking, and self-care as a new parent.